• RIGHT PLACE AT THE RIGHT TIME

  • FREE POSTCARDS - A COLLECTABLE AND ICON

  • BOTH RETRO AND TRENDY

  • TARGET GROUP: EARLY ADOPTERS

Use MASANI’S postcards to reach the highly contested target group of affluent and active young people in their free time in the urban scene.
Thanks to CARDS FOR FREE, your advertising message catches your target group by surprise and first and foremost at the right time and on a personal level in their private living environment at over 550 lifestyle locations like trendy restaurants, bars, clubs, cinemas, galleries and shops.

CARDS FOR FREE and Ambient Media stand out in particular among “classic media”, as the postcards are picked up freely out of interest and therefore enjoy an excellent and intense engagement. Furthermore CARDS FOR FREE and Ambient Media are distinguished through their real life usability and multiplicative character: Through sendings and giveaways of the postcards your advertising message reaches various potential customers. An estimated 34 percent of the cards are regifted and resent. The remainder finds its way to a home, pinned to a corkboard or a refrigerator door, where your target group views your marketing message often for months.

MASANI’S is actively engaged as a sponsor for Swiss universities and colleges in the fields of graphics, photography, design and art. Four times a year up to 5 different art postcards are distributed. Further art projects are actively supported as well.